Annual Survey – Shades of Shaadi
Shaadi.com, the world’s largest matrimonial service recently conducted an annual survey on its members’ matrimonial attitudes. The data offers some fascinating and unexpected snapshots of what Indians are actually looking for in their prospective partners, starting right from the complexion to qualifications and likeable in-laws, etc.
The facts are based on a survey of about 150,000 people who are using the site in 300 Indian towns and cities, as well as other countries including the U.S, U.K, Canada and Australia. The goal is to try and understand the psyche of an average marriage and the way match-making trends are changing and evolving today.
- An interesting finding is that 54 per cent of women prefer living in a joint family after marriage, alongside parents and siblings, whereas only 21 per cent of women want to be in a nuclear set-up. The survey analysis suggests that working couples want a support system around them. In 2004, only 40 per cent of women wanted to live in a joint family.
- As far as education goes, only 10 per cent of men said that they would prefer a woman more educated than them, while on the other hand 69 per cent of women said that they want their partners to be more educated than them. But, according to the survey, 85 per cent of men still want their wives to have a job rather than be a homemaker.
- We were particularly interested in knowing how would Indians react when it came to their partners complexion. The survey states: 49 per cent of men want a fair woman, while 65 per cent of women say that the skin tone doesn’t matter much. In fact, even in 2004, the survey showed that 41 per cent of men wanted a fair bride.
- Increasingly, modern urban Indians are ignoring or at least seriously downplaying caste as a factor when seeking for a partner, viewing it as a poor proxy for compatibility. But traditional families continue to consider it a main factor. In the survey, about half the respondents, nearly 54 per cent of men and 46 per cent of women said that caste is not an important factor. That’s a significant change from a decade ago, when only 39 per cent of men and 37 per cent of women said caste didn’t matter.
- There was a time when government jobs were considered very prestigious, as it offered a good pay, pension facility, job security, etc. But things have changed now. 69 per cent of women surveyed said that they prefer a mate with a private sector job. And 90 per cent women are willing to move abroad after marriage if needed.
- No doubt, a lot of women today are earning really well and surprisingly 34 per cent of women said that they are open to marrying a man earning less than them.
- About 62 per cent of men and 70 per cent of women think that pre-nuptial agreements are somewhat or very important, which the survey ascribes to increasing numbers of divorces.
- About 62 per cent of the sample were men, and more than half came under the 26-35 age group. About 7 per cent were 45-years-old and above, suggesting there are a decent number of Shaadi.com users who are looking for second-marriages or who were career-driven in their 20s’ and 30s’.