These stories inspire everyone at Shaadi.com every day to continue doing what they do best, help people find their life partners. The Shaadi.com team along with their advertising agency JWT, came up with a simple yet effective way to share these stories with the world. The aim behind this campaign was clear; these real stories should inspire as many people as possible and make them believe in Love, arranged by Shaadi.com.
Anupam Mittal, Founder & CEO, Shaadi.com has a very clear view when it comes to the campaign "Why we decided to go with real people real stories is very clear... we are honest, we are not out there trying to communicate something that's not true, we are trying to solve maybe the biggest problem this country has, that is bringing people together and we want to do it in a believable and a credible fashion."
But to bring out honest and real relationships on screen was not an easy task. In the words of Teesta Sen, National CD & SVP, "The biggest challenge is to be honest, when you want to capture moments from people's lives, as they happen to tell love's possibilities and how it awakens amongst people who have barely known each other before they got married. In bare words it was to strip down to the perfect love that you find in your everyday life and not the kinds of made up gloss you find in movies and books."
The TV campaign will be supported by an integrated marketing campaign with a 360° approach. Brand Propagation will be done through national Electronic Media reinforced with Online and Social Media.
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