Shaadi.com has touched over 35 million lives in the past 19 years. We have always believed in a simple objective - to provide a superior matchmaking experience to our members. This belief has inspired us to understand and evolve as per our customer's needs and in sight of that we bring to you our latest TV commercial.
We are celebrating the modern Indian woman who is independent, progressive, career oriented and makes her own life decisions. We respect her need to make her own life choices and have always stood with her. This TVC is an acknowledgement of that.
Commenting on the creative thought behind the new television commercial, Tina Sachdev - VP, Creative Director - JWT India, said, "A marriage is more about the quality of the relationship rather than a need to follow tradition. It's a life decision and the girl wants to have a say in. She isn't really a rebel, but the progressive girl next door. Hence the idea evolved to 'my conditions apply'. It is a fresh perspective for the matchmaking category, and I think we've arrived at a visually potent execution which ties up the whole film, and mirrors the girl's world."