, the world's oldest and most successful matchmaking service has been trusted by people all over the world to help them find their life partners. Today, millions of people have met their match through their exemplary matchmaking service.

Talking about the rationale behind the brand refresh, Aditya Save - Chief Marketing Officer,, said, " understands that over the last decade, the Indian woman has continued to evolve to be an even more multifaceted personality and confident in choices. We have always endeavoured to remain relevant in her partner search and this new communication is simply an expression of her search for compatibility in the journey of togetherness."

Finding a life partner is perhaps the most important decision of a person's life and therefore is constantly innovating to provide their members with an excellent matchmaking experience. All the efforts are focused towards helping people find love and happiness.

While keeping their members at the centre of all things,'s brand ethos is characterized by their Brand Values:
Empathy stands for excellence, timelessness and genuineness. understands that finding a life partner is perhaps the single most important decision in a person's life, and that each person's needs are rightfully unique to the individual.
Excellence strives to continuously deliver best possible matchmaking service through innovations in technology, processes and channels, while using the voice of our member as our guide.
Responsibility appreciates the sensitive nature of our members' personal information & interactions and will zealously guard them against misrepresentation, fraud and abuse.
Truth has a proven record of successful matchmaking since 1996, and will never take any decision / action that could compromise the trust that our members place in us.

The Brand ethos is based on the Three Pillars of

  • Provide a pleasant, satisfying and superior matchmaking experience to our customers while zealously protecting their privacy and security
  • Understand the needs and concerns of individuals all over the world through tireless research and analysis
  • Give our customers complete control through easy-to-use interfaces and features that can help them identify, filter and contact potential partners.