, the world's oldest and most successful matrimonial service has been trusted since 1996 by people all over the world to help them find their life partners. Today, millions of people have met their match through their exemplary matchmaking service. was initiated in 1996, with one simple objective - to provide a superior matchmaking experience by expanding the opportunities available to meet potential life partners. Since then they have created a world-renowned service that has touched the lives of millions of people all over the world. understands that finding a life partner is perhaps the most important decision of a person's life and therefore they are constantly innovating to provide their members with an excellent matchmaking experience. All their efforts are focused towards helping people find love and happiness.
While keeping their members at the centre of all things,'s brand ethos is characterized by their Brand Values: stands for excellence, timelessness and genuineness. understands that finding a life partner is perhaps the single most important decision in a person's life, and that each person's needs are rightfully unique to the individual. strives to continuously deliver best possible matchmaking service through innovations in technology, processes and channels, while using the voice of our member as our guide. appreciates the sensitive nature of our members' personal information and interactions and will zealously guard them against misrepresentation, fraud and abuse. has a proven record of successful matchmaking since 1996, and will never take any decision / action that could compromise the trust that our members place in us.

The Brand ethos is based on the 3 Pillars of

  • Provide a pleasant, satisfying, and superior matchmaking experience to our customers while zealously protecting their privacy and security
  • Understand the needs and concerns of individuals all over the world through tireless research and analysis
  • Give our customers complete control through easy-to-use interfaces and features that can help them identify, filter and contact potential partners.