Indian author, Chetan Bhagat will now be seen fixing matches with Anupam Mittal, CEO of Shaadi.com. Chetan, who believes in love stories, miracles and the institution of Marriage will be seen narrating Shaadi.com’s success stories to the world in the new TV camapaign with the tag line – ‘Love, Arranged by Shaadi.com.’
The ad has been created by the advertising agency JWT and will be aired on all the leading channels from 17 May. Chetan’s stories are mostly based on real life stories and Shaadi.com is all about real people and their real stories. As a brand, Shaadi.com believes in ‘Spreading Happiness through Togetherness’ in peoples lives and celebrates love, life & marriage. “Chetan Bhagat is a youth icon who is known for his honest writing. Happily married for years, he is a strong believer in the sacred institution of marriage, and so are we,” says Anupam.
He further adds, “In a way, both represent how modern India is falling in love. He believes in love and at Shaadi.com, we make love happen by bringing people together.” Ask Chetan about his association with the brand and he says, “Shaadi.com has been constantly helping the youth find their special someone for over 16 years now. I often played matchmaker with my friends in college, but I never knew that I would be doing so on a national level with a trusted brand like Shaadi.com. It feels great.”