Shaadi.com Launches ‘Angry Brides’
Shaadi.com, the world’s largest matrimonial service recently launched ‘Angry Brides‘ a game to create awareness and showcase the company’s stand against Dowry. It was launched on Shaadi.com’s Facebook page that has nearly 266,600 followers. The game has been conceptualized, designed and developed in-house by the Shaadi.com team. To play the game and take a stand against Dowry, all you need to do is log in to your Facebook account, go to the Shaadi page and click on ‘Angry Brides’ at the left-hand side.
The game involves three grooms with a heavy Dowry price tag. The player’s need to strike the dodging grooms with a weapon of their choice. Each aim decreases the price of the groom and adds the saved money to the player’s Anti-Dowry fund, which players can choose to publish on their Facebook wall or tweet to their timeline.
Commenting on the ‘Angry Brides’ initiative, Ram Bhamidi, Sr. VP & Head of Online Marketing, Shaadi.com said, “The ‘Angry Brides‘ game is our way of throwing a spotlight on the nuisance of Dowry. According to a 2007 study by NCRB, there’s a Dowry-related death every 4 hours in India. We condemn this menace and have consistently run campaigns on Social Media to help create awareness on the seriousness of this issue.”
Shaadi.com has always believed that marriage is an institution of love, where there is a place for togetherness, mutual understanding, family values and emotional support but not for Dowry! So, what are you waiting for? Click http://www.facebook.com/shaadicom to play the game and support the Anti-Dowry campaign.