Study: Women Watch Sport Only to Please Husbands
Apparently married women only watch sports as a means of maintaining their relationship with their husbands, rather than for their own enjoyment, a new study claims. The recently published stud, from Erin Whiteside of the University of Tennessee and Marie Hardin of Penn State University, examined the sports-viewing habits of married women.
The study, titled ‘Women (Not) Watching Women: Leisure Time, Television and Implications for Televised Coverage of Women’s Sports,’ found that when married women did tune in to a sporting event for their own pleasure, it was most likely by accident and lasted for only a short time. “What we found was that sports fandom for these women was not associated with leisure as much as it was with the maintenance of relationships, notably with the key men in their lives.” Their findings appeared in the journal Communication, Culture and Critique.